Having links from other websites to your website is one of the top ways to help get your website placed at the top of the search engines. While have reciprocal linking does work, the better way link building works is to have one way links. One way links actually carry much more weight in search engine ranking than reciprocal links, partly because the algorithms have taken into consideration that you organized the links whereas if you have permanent one way links they are much more valuable. There are two ways to get one way links to your website. The first is to set them up yourself by finding sites which will place permanent one way links to your website on them such as friend’s websites or websites which allow you to submit your site for consideration. The second is to buy one way links through a company who provides the service. Either way is perfectly acceptable because you get the same end results, permanent one way links to your website which will help to move it up the search engine ranks much more rapidly. The only real difference is the expense involved, between the methods.